Privacy Policy

Updated: May 20, 2021
Scope of this policy

Please read this Privacy and Data Protection Policy (“Policy”) carefully to understand our practices for handling your Personal Data. This Policy applies to individuals who interact with QualiCoco’s services, such as our consumers (“You”). This Policy explains how your Personal Data is collected, used and shared by QualiCoco (“QualiCoco”, “We”, “Us”). It also tells you how you can access and update your Personal Data, and exercise your rights relating to it.

This Policy covers our online and offline data collection activities, covering the Personal Data We collect through our various channels, including websites, apps, third-party social media, Customer Service, points of sale and events. Please note that We may aggregate Personal Data from different sources (website, offline event). For this, We cross-reference Personal Data that was originally collected by different QualiCoco entities or QualiCoco partners.

If you do not provide us with the necessary Personal Data (We will indicate where appropriate, for example by clarifying this information in our registration forms), We may not be able to provide you with our products and/or services.

This Policy may be changed periodically, as informed at the end of the document.

This Policy provides important information about how we handle your Personal Data, such as:



Personal Data is all information that allows you to be identified. For example, your name, CPF, email, telephone, among others.

Sensitive Personal Data are personal data related to racial or ethnic origin, religious conviction, political opinion, affiliation to a union or organization of a religious, philosophical or political nature, data relating to health or sexual life, genetic or biometric data, when linked to You.

Processing of Personal Data means any operation, such as the collection, production, reception, classification, use, access, reproduction, transmission, distribution, processing, archiving, storage, deletion, evaluation or control of information, modification, communication, transfer, dissemination or extraction, performed with personal data.


In order to build and maintain Our relationship of trust, it is important that you are aware of how We treat your Personal Data, and especially about how and where we collect your Data. See the list of collection points below:

QualiCoco Websites. Consumer-facing websites managed by or for QualiCoco, including websites that We operate under our own domains/URLs and commercial pages that we maintain on third-party social networks such as Facebook.

Email, text messages and other electronic messages. Interactions we carry out with You such as electronic communications sent by QualiCoco companies via email, for example.

SAQ (QualiCoco Customer Service). Communications with our customer service.

Offline registration forms. Printed or digital forms, and similar ways in which we request your Personal Data, such as conventional mail, store demonstrations, contests, promotions or events, among others.

Ad Interactions. Interactions with our ads (for example, if you interact with one or more of our ads on a third-party website, We may receive information about that interaction).

Data “created” by Us. During our interactions with You, various other personal data may arise, such as your purchase record on our websites.

Data from other sources. Third-party social networks (such as Facebook and Google), market research (if feedback is not given anonymously), third-party data aggregators, QualiCoco promotional partners, public sources and data received when We acquire other companies.


Depending on how you interact with QualiCoco (online, offline, over the phone, etc.), We collect various types of information about you, as described below:

Personal contact information. These include any information that You provide to us that allows us to contact you or verify your registration, such as your full name, social security number, date of birth, gender, postal address, e-mail address, social network details, telephone number and so on.

Account login information. Any information that is necessary to give you access to your specific account profile, such as username, password in irretrievable format and/or security question and answer.

Information, Demographics and Interests. Any information that describes Your demographics or behavioral characteristics, such as age or age group, geographic location (eg, zip code), favorite products, hobbies, interests, and family information (eg, number of children) or about your lifestyle.

Consumption information: information that allows us to understand Your consumption profile, such as transactions carried out on our E-commerce sites.

Technical information about the computer/mobile device. Any information about the computer system or other device that You use to access one of our websites or applications, such as the IP address, operating system type, and web browser type and version. If you access a QualiCoco website or app using a mobile device, such as a smartphone, the information collected will also include, where permitted, your phone’s unique device ID, advertising ID, geographic location and other similar data from the mobile device.

Website/Communication Usage Information. As you browse and interact with our websites, We use automatic data collection technologies to collect certain information about your actions. This includes information such as which links you click on, which pages or content you view and for how long, and other similar information and statistics about your interactions such as content response time, download errors and duration of visits to certain pages. This information is captured through automated technologies such as Cookies (Browser Cookies, Flash Cookies) and web beacons, and via third-party tracking.

Market research and consumer feedback. Information you voluntarily share with QualiCoco about your experience using our products and services, such as complaints, satisfaction surveys and improvement requests.

Consumer generated content. We understand as information generated by You, any content that You create and share with QualiCoco on third-party social networks or through postings on one of our websites or applications, including the use of third-party social networking applications such as Facebook. Examples include photos, videos, personal stories or other similar content and media. Where permitted, We collect and publish consumer-generated content in connection with a variety of activities, including contests and other promotions, website community features, consumer engagement and third-party social media.

Third-party social media information. Any information You publicly share on a third-party social network or information that is part of Your profile on a third-party social network (such as Facebook or Google). Examples include Your basic account information (registration data, current city, profile picture, User ID, friends list, etc.) and any additional information or activities that You allow the third-party social network to share. We collect your third-party social network profile information (or parts of it) whenever you download an item or interact with a QualiCoco web application on a third-party social network, whenever you use a social networking feature that is integrated to a QualiCoco website (such as Facebook Connect) or whenever you interact with Us through a third-party social network. To learn more about how your information from a third-party social network is obtained by QualiCoco, or to choose not to share this social network information, please visit the specific third-party social network website.

Financial and payment information. Information QualiCoco handles to fulfill and bill an order, or that you use to make a purchase, such as your debit or credit card details (cardholder name, card number and expiration date) or other forms of payment (if available). In any case, QualiCoco, or our payment processing service providers, handles financial and payment information in compliance with applicable laws, regulations and security standards. Payment card details, such as the security code, are not recorded.

Calls to Customer Service. Communications with Our Customer Service Center (“CES”) may be recorded or listened to, in accordance with applicable laws, for local operational needs (eg, for quality reasons or training). Payment card details are not recorded. When required by law, you will be informed of such recording at the beginning of your call.

Sensitive Personal Data. We always seek to handle as little Sensitive Personal Data as possible. In some market research or personalized service, we need to collect some health data such as allergies, intolerances and dietary restrictions. When it is necessary to process your Sensitive Personal Data, we will inform you of the intended purpose and we will rely on your prior and express consent, when this is a legal requirement.

Personal Data from Children: We seek to collect data from children (for QualiCoco, individuals under 13 years of age) only in situations of need and with the express consent of a parent or guardian. If you consent to the collection of Personal Data from your child or the child for whom you are responsible, you will be clearly informed about what data will be collected and the purpose of the collection in each specific case. In the event that the collection of the child’s personal data(s) is absolutely necessary to collect parental consent, this data will be used only once and will not be stored by QualiCoco.


We handle your Personal Data, mainly, so that it is possible to enable our business relationship, fulfill some contractual and legal obligations, as well as engage our brand.

Customer service. We use your Personal Data to provide customer service, including responding to your inquiries, complaints and requests. This usually requires the use of your Personal Contact and Registration Data, as well as information about the product purchased and the reason for your inquiry (for example, order status, technical problem, product question or complaint, general inquiry and etc.).

Fulfillment of orders. QualiCoco uses your Personal Data to process, bill and ship your orders, inform you of the status of your orders, correct addresses, conduct identity verification and other fraud verification activities.

Contests and targeted communications. QualiCoco uses your Personal Data to provide information about products or services (for example, marketing communications or campaigns or promotions). This can be done by means such as email, advertisements, SMS, telephone calls and postal mail, to the extent permitted by applicable law. Some of our campaigns and promotions run on third-party websites and/or social networks.

In addition, QualiCoco captures your Personal Data when you interact with third-party social networking functions, such as “liking” a post, to serve you with advertisements and for us to create an interaction.

This use of your Personal Data is not mandatory, which means that You can request the deletion of your Personal Data from our database at any time and, therefore, we will stop processing your data for these purposes.

Customizing your preferences (offline and online). QualiCoco uses your Personal Data:

(i) to analyze your preferences and habits; (ii) to anticipate your needs, based on Our analysis of your profile; (iii) to improve and personalize your experience on our websites and apps; (iv) to ensure that the content on our websites and applications is optimized for You and your computer or device; (v) to send You targeted advertising and content, and (vi) to allow You to participate in interactive functions when You choose to do so.

In these cases, We need your login, email address or screen name so that you can log in more quickly the next time you visit our site or so you can easily retrieve items you previously placed in your shopping cart .

Legal reasons or merger/acquisition. If QualiCoco or its assets are acquired by, or merged with, another company, including through bankruptcy, we will share your Personal Data with our legal successors.

We will also disclose your Personal Data to third parties (i) when required by applicable law; (ii) in response to legal proceedings; (iii) in response to a request from the competent legal authority; (iv) to protect our rights, privacy, safety or property; or (v) to enforce the terms of any agreement or the terms of our website.

In addition, your Personal Data may be used to fulfill obligations provided for by law, regulations of government agencies, tax authorities, the Judiciary, such as judgments and agreements, and/or any other competent authority. This treatment may include your identification data and personal documents.

General Purposes. QualiCoco uses your Personal Data for other general business purposes, such as maintaining your account, conducting internal or market research and measuring the effectiveness of Our advertising campaigns. We reserve the right, if you have QualiCoco accounts, to compile these accounts into a single account. We also use your Personal Data for the management and operation of our communications, IT and security systems.


A cookie is a small file added to your device or computer by websites you visit. They are widely used to make websites work, or work more efficiently, as well as to provide a personalized access experience and provide information to website owners.

We use Cookies to improve the use and functionality of QualiCoco’s websites and to better understand how our visitors use our websites, as well as the tools and services offered there. Cookies help us adapt QualiCoco’s websites to your personal needs, make them increasingly easier to use, receive customer satisfaction feedback and communicate with you from other places on the internet.

What categories of Cookies are used on QualiCoco’s websites?

Session Cookie. These are temporary Cookies, which are deleted when You close your browser. When You restart Your browser and return to the website that created the Cookie, that website treats You as a new visitor. Example: performance cookie – They help us understand how visitors interact with our site by providing information about areas visited, time spent and any issues encountered, such as message errors. This helps us to improve the performance of our websites.

Persistent Cookies. These are Cookies that remain on your browser until You manually delete them or until your browser deletes them according to the duration period established by the Cookie. These Cookies will recognize your return as a visitor. Example: Flash Cookies – can store your preferences, such as volume control or high score in games, or show content based on what You see on the site to personalize your visit. Our partners may provide certain features on the Site, such as promotions and games, and use Flash Cookies to collect and store your information.

Required Cookies. Cookies are strictly necessary for the operation of a QualiCoco website. They allow you to browse the site and use our features. It is not possible to oppose this treatment or disable these Cookies.

Cookies that send us information about You. These are Cookies placed by Us on a QualiCoco website and can only be read by that website. These are known as “First Party” Cookies.

We also place Cookies on QualiCoco ads that are displayed on third-party websites (such as Facebook). We obtain information through these Cookies when You click or interact with the ad. In this situation, QualiCoco is placing a “third party” Cookie. QualiCoco may use the information obtained by these Cookies to send you other advertisements that are relevant or of interest to you based on your past online behavior. Example: Targeted/Advertising Cookie – These Cookies are used to deliver content through targeted advertising relevant to You and Your interests, or to limit the number of times You see a specific ad. We also use it to measure the effectiveness of Our Campaigns on QualiCoco or third-party websites. We may share this information with other parties, including our agencies.

Cookies that send information to other companies: are Cookies placed on a QualiCoco website by our partner companies (such as Facebook or other advertisers). They may use the data collected by these Cookies to anonymously send you targeted advertisements from other websites based on your visit to the QualiCoco website. For example, if You use a social widget, such as Facebook, on a QualiCoco website, it will register your “share” or “like”. Facebook (being the company that placed the Cookie) will collect this data. Example: Social Sharing Cookie – The social sharing offered on the website is performed by a third party. These third parties may place Cookies on Your computer when You use social sharing features on the Site, or if You are already logged in to them. These Cookies help to improve your experience on the Site, allowing You to share comments / ratings / pages / bookmarks and help give you access to social networks and online social tools more easily.

Other similar technologies. QualiCoco’s websites also use other tracking technologies, including IP addresses, log files and web beacons, which also help us adapt Our websites to your personal needs.

IP address. An IP Address is a number used by computers on the network to identify your computer every time you connect to the internet. We may register IP Addresses for the following purposes: (i) technical troubleshoot issues (problems that a product, process or operating system may present); (ii) maintaining the protection and security of the Site; (iii) better understanding of how Our websites are used; and (iv) content best suited to your needs, depending on the country you are in.

Registry Files. We (or a third party on our behalf) may collect information in the form of Log Files that store website activities and collect statistics about a user’s browsing habits. These logs are generally generated anonymously and help us collect (i) the user’s browser type and system; (ii) information about the user’s session (such as their origin URL, the date, time and which pages the user visited on Our website and how long they stayed there); and, (iii) other navigation or click count data.

Web flags. We use Web Beacons (or clear GIFs) on QualiCoco websites. Web beacons (also known as “web bugs”) are small sequences of code that allow us to deliver a graphical image to a web page for the purpose of transferring data back to Us. the most varied purposes, including information about how a user responds to email campaigns (for example, the time the email is opened, what link the user makes from the email), traffic reports. website, unique visitor count, ad and email auditing and reporting, and personalization.

Management of your Cookies/Prefere`nces. You can manage and disable Cookies in your browser settings. You can even configure your browser to warn you before accepting Cookies or simply refuse them. But remember, some of them are necessary to enable you to use our websites. You do not need Cookies to use or browse most QualiCoco websites, although you will probably not be able to access all of their features in this case. See the “help” button on your browser (such as Internet Explorer, Google Chrome or Firefox) how you can manage this. If you use different computers in different locations, you will need to ensure that each browser is adjusted to your Cookie preferences.


During our relationship, QualiCoco will share your Personal Data with some entities.

Service Providers: External companies We use to help us run our business. In these cases, only selected employees will be authorized to access their Personal Data on behalf of QualiCoco, for the specific tasks that are required of them, based on our instructions. Furthermore, the providers with whom we share your Personal Data are required to keep it confidential and secure.

Credit Analysis/Debt Collection Agencies: External companies We use to help us verify your credit status (particularly for orders placed by Boleto) or to collect overdue Boletos.

Third Party Companies Using Personal Data for Their Own Marketing Purposes: We do not license or sell your Personal Data to third party companies for their own marketing purposes.

Third parties using your Personal Data for legal reasons or due to merger/acquisition: We will share your Personal Data with third parties for legal reasons or in the context of a merger or acquisition.

International Transfer of Personal Data: Due to the international nature of our business, we may have to transfer your Personal Data within QualiCoco and to third parties for the purposes set out in this Privacy Policy. For this reason, we may transfer your Personal Data to other countries, which may have different data protection laws and requirements than those that apply in Brazil. In these cases, We will adopt all measures to protect your personal data, such as the adoption of contractual clauses that impose on third parties with whom we share your Personal Data the same protection measures adopted by QualiCoco.


We will use your Personal Data for as long as necessary to achieve the purposes for which it was collected or to comply with applicable legal obligations.


You, as the holder of Personal Data and our customer, have the following rights regarding your personal information:

Access, review, find out if we have carried out any treatment with your Personal Data and request an electronic copy of the information we have about You;
Correct or request correction of incomplete, inaccurate or outdated Personal Data;
Most of our websites have a dedicated function by which you can review and edit the Personal Data you have provided. Please note that We ask our registered customers to verify their identity (such as login, email address, password) before accessing or changing their accounts to prevent unauthorized access to their account.
Request the anonymization, blocking or deletion of unnecessary and excessive Personal Data;
Please note that, under certain circumstances, We will not be able to delete your Personal Data without also deleting your user account. It may be necessary to retain some of Your Personal Data after You request its deletion, in order to satisfy our legal or contractual obligations or to meet business needs.
Request the portability of Personal Data to another provider of similar products or services;
Request the deletion of Personal Data collected and used based on your consent;
Obtain information about the public or private entities with which we share your Personal Data;
When the processing activity requires your consent, you can refuse consent. In this case, we will inform you of the consequences of not carrying out such activity;
When the processing activity requires your consent, you can revoke it at any time.

To exercise your rights, use the channels provided at the end of this Policy.


We use appropriate measures (described below) to keep your Personal Data confidential and secure. Please note, however, that these protections do not apply to information You have chosen to share in public areas, such as third-party social networks.

People who can access your Personal Data. Your Personal Data will be processed by our employees or authorized agents, as long as they need to have access to such information, depending on the specific purposes for which your Personal Data has been collected (eg our employees responsible for matters related to customer service will have access to your consumption records).

Measures taken in operating environments. We store your Personal Data in operating environments that use reasonable security measures to prevent unauthorized access. We follow reasonable protocols to protect Personal Data. The transmission of information over the internet, unfortunately, is not completely secure and, although we do Our best to protect your Personal Data, we cannot guarantee the security of data during transmission through our websites/applications.

Actions We expect You to take. Your role is critical to keeping your Personal Data secure. When creating an account online, please be sure to choose a password that is difficult for others to guess. You are responsible for keeping this password confidential for any use of your account. If you use a shared or public computer, never choose the option to remember your login ID, email address or password and make sure you log out of your account whenever you log out of the computer. You must also use any privacy settings or controls We provide on our website or app.

We have strict policies and procedures that determine how Personal Data should be handled here at QualiCoco. Such rules aim to ensure the proper and lawful treatment of your Personal Data.

Our security measures are continuously monitored and revised according to the latest technological advances and organizational resources.


We do our best to give You choices about the Personal Data You provide us. The following mechanisms give You the following control over your Personal Data:

Cookies/Similar Technologies. You can manage your consent through your browser settings. To refuse some or all Cookies/similar technologies, or to alert you when they are being used, see Section 5 above.

Advertising, marketing and promotions. Your Personal Data will be used by QualiCoco to promote its products or services. If you decide that you no longer wish to receive marketing-related communications that we send you, you may unsubscribe from our campaigns at any time by following the instructions provided in such communications. To unsubscribe from marketing communications sent by any means, including third-party social networks, you may, at any time, unsubscribe via the links available in our communications, by logging into our websites/apps or third-party social networks and adjusting your user preferences by not filling in the relevant checkboxes or calling our Customer Service. Please note that even if you unsubscribe from our marketing communications, You will still receive Our administrative communications, such as orders or other transaction confirmations, notifications about your account activities (such as account confirmations, password changes, etc.) , and other important non-marketing communications.

Personalization (offline and online): If you would like your Personal Data to be used by QualiCoco to provide you with a personalized experience or targeted advertising and content, you can indicate this via the checkboxes located on the registration form or by answering questions presented by representatives of Our Customer Service. If you decide that you no longer want to benefit from this customization, you can opt out at any time by logging into the sites/apps and adjusting your user preferences in your account profile, not filling out the checkboxes or calling Us Customer Service.

Targeted advertising. We partner with ad networks and other service providers (“Ad Providers”) that serve ads on our behalf and other unaffiliated companies on the Internet. Some of these ads are tailored to your interests based on information collected on QualiCoco websites or non-affiliated websites over time. You can choose not to receive this type of advertising and may request to stop collecting geolocation data by accessing your device’s geolocation access permissions.


If We change the way We handle your Personal Data, We will update this Policy.

We reserve the right to make changes to our practices and this Policy at any time. Please check it often to check for any updates or changes.


Holders who wish to obtain more information about the privacy policy, as well as exercise their rights in relation to their personal data, can have direct access with QualiCoco through Fale Conosco.

Also, you can contact us at the following address:

Qualicoco LTDA.
Rua Ildefonso Silveira Braga, nº 800, CEP: 95500-000, Santo Antônio da Patrulha/RS – Brazil
Phone: (51) 3662-8300